A. I help child care professionals with their marketing, staff hiring/retention, and enrollment-building efforts.
In short, I help you grow your business – because the more successful your child care business is, the more kids you can help. (Which is really why you got into this field in the first place, right?)
Many child care professionals are amazing with kids but just don’t have much experience with – or interest in – the business-building side of things. And that’s where I come in.
A. In an ideal world, you wouldn’t need to market – nobody would. The right people (both families and staff) would simply find their way to your door, and life would be sweet.
But in the real world, there is ever-increasing competition, both online and offline, for people’s time and attention – and moms of small children, particularly, are pulled in a million different directions every single day.
If you want them to enroll at your center, you need to be highly proactive about making sure they know exactly who you are and what you have to offer.
A basic Yellow Pages ad just doesn’t cut it anymore (many of your target parents don’t even have home phone lines these days!).
In order to keep your program fully enrolled and your staff engaged and thriving, you need to invest some time and money in presenting your best face to the world.
You don’t need to be pushy – think of marketing as simply the means by which you get the word out about your center.
If you have an excellent program that you’re proud of, which I’m sure you do, then marketing simply helps you reach more of the people you want to help. And there’s nothing wrong with that!
A. I completely understand how you feel, but unfortunately child care websites aren’t a “one-and-done” kind of thing!
It’s fantastic that you’ve gotten your website up – and now you need to think of it as an ongoing work in progress.
You see, today’s Millennial Moms (your prime prospects, in other words) operate in a “web first” world. When they need something, whether it’s child care or a plumber or a pair of new shoes, they do their preliminary research online.
And prospective parents are going to be pre-shopping the quality of your child care program based on the quality of your website. Here’s the hard truth, in a nutshell:
- If they don’t like your website, they won’t be calling you.
- If they can’t find your website, they won’t be calling you.
Fair or not, that’s just how things work these days. So you need a well-designed, interactive, user-friendly website – ideally one with lots of photos and videos to build interest, trust, and engagement.
You also need to be sure that your website is regularly updated – at least once a month, at a bare minimum – both to keep it looking current and to stay near the top of the search rankings.
The good news is that you don’t need to tackle everything all at once – I have a “baby steps” system for getting your website up to speed in the most painless way possible.
A. Here’s where I always tell people to relax and take a deep breath. If it helps, don’t think of it as “marketing” – just think of it as “telling people about all the great, fun stuff we do here.” Because that’s really what it all boils down to.
An effective marketing program doesn’t need to break the bank or your spirit! My job is to help you figure out how to get the most bang for your buck, both money- and time-wise, so you have more energy for the work you love: helping kids and their families.
And forget about marketing overwhelm – I’ll walk you through each step of the process, so you always know the most important thing to be focusing on right now.
A. The answer here relies on both old-school and new-school techniques, both of which I can help you with step-by-step:
- Old school: Building relationships within your community, as well as with your existing parents and staff, to develop a strong local identity – and a devoted group of happy, loyal referrers who sing your praises.
- New school: Using an effective social media strategy, including a search-engine friendly website that will show up at the top of the results pages when prospective parents in your area start researching child care options online.
A. That’s a very good question, and a reasonable one. You certainly don’t want to waste time and money on a solution that isn’t right for you!
I encourage you to check out my testimonials page so that you can see how I’ve helped other folks with their child care marketing, writing/editing, and social media needs.
I also offer an unconditional, unbeatable guarantee. If you’re not happy – nay, delighted beyond your wildest expectations! – you get all your money back and then some, period.
If I don’t think we’re a good fit to work together, I will let you know that upfront and try to help you find another solution that works for you. It’s my goal to make you happy, even if you don’t wind up working with me.
A. Yes, absolutely, we can still work together! My clients are (literally) all over the map. We communicate via email, Skype, and/or phone on a schedule that works for you; geographic distance is no barrier whatsoever.
A. I’d love to chat and find out how I can best help you and your center! Just drop me a line with some details, or give me a call at (603) 340-1854 to discuss.